Search Engine Optimization (SEO) is a method of increasing the amount and quality of site traffic to a particular web page or a website. SEO aims to achieve higher placements in search results for targeted keywords. It is an essential tool for any internet marketer, but it is more important for you if you have a lot of targeted visitors on your web site. SEO targets free traffic as well as direct traffic, both paid and unpaid. It is used by website owners and advertisers to improve rankings in search results.
If you want a good ranking on Google and other search engines, you need to have quality incoming traffic that is worth something to your site. Free traffic may increase your traffic for a few days, but after that it will all be worthless unless you have some relevant back links that are worth their weight in gold. The best way to get free targeted traffic is to have quality articles on relevant topics written by people with expertise in the niche market you are targeting.
Keywords are what drives the rest of the SEO process. An effective SEO strategy also includes using keywords on your web pages, in your content, and in your ads. Keywords should be chosen based on what your target market is looking for, and on how those keywords will be found by the search engine. You should have more than ten keywords, but less than one hundred total words. Keep your keywords to the maximum of one per sentence and maximum of three per page. Your keyword density needs to be fairly close to one percent for each sentence.
One important thing to remember about keywords is that they cannot be used arbitrarily. A number of factors go into choosing keywords, such as misspelling of words, common misspellings, and long tail words. For example, “live” and “liver” are misspelled words, and “book” and “writing” are common long tail keywords. If you choose a common misspelling for your keywords, the search engine might not pick up on your keyword, or it might bring back a unrelated result page. So, keep your keywords to the maximum of one percent in each sentence.
You should also have an effective website layout. A cluttered or disorganized website will not get many people to click on your links. It’s important to have a good navigation system so visitors can find their way around your site. Use the arrows and tabs on your site to show your main pages. Also, don’t overcrowd your site with too much information. People love to read and learn, so they don’t have to spend a lot of time on your “about the author” section unless they are really interested.
A good SEO strategy will give your website a boost in the SERPs by increasing your ranking in the search engines. A good SEO plan will improve your traffic volume and attract more visitors. You can get free targeted traffic by joining a list of directories, which will give you extra backlinks and make you look like a “serious” website. It is a good idea to include your URL in your email signature, as this can help you increase your traffic volume. So, do your homework and research all the available options before you decide on the SEO approach for your site.