AR Packaging is one of the leading packaging companies in Europe, with a turnover of over EUR 900 million and more than 5 500 employees in 27 factories across thirteen countries. AR’s product range focuses on flexible and folding cartons. However, the company also offers solutions in packaging design and proprietary machinery systems. Read on to learn more about AR Packaging.

Augmented reality for product packaging

Product packaging is one of the most important spaces for generating interest and brand loyalty. Leveraging AR technology can provide a unique experience that keeps customers coming back for more. This technology can help brands reach consumers in new ways, like using AR to help them cook a new recipe or show them how to make a particular product.

Augmented reality is still a new technology, but the potential benefits are many. It can help companies tell stories, engage customers, and provide value. For instance, a toy company could use AR to create a virtual world within their product packaging, giving shoppers a fun, interactive experience. Augmented reality can also help create brand loyalty by letting shoppers know more about a specific product’s life cycle.

The growth of marketing and merchandise has created new opportunities for using AR for product packaging. With an increasing number of competitors, brands must make extra efforts to grab the attention of their customers. A product’s packaging is often the first thing consumers see, so it is important to convey the right tone and story to engage them.

Benefits

AR packaging has many benefits, ranging from a cheaper production cost to improved sales and brand engagement. Its flexibility is another great advantage, as the technology allows marketers to easily change content, messaging, and promotions without re-designing their entire packaging. This flexibility is a real game changer for brands.

It can also provide customers with an experience that goes beyond the sales pitch. For example, pharma brands can link to AR videos that explain the use of their products, while food manufacturers can share recipes and serving suggestions. And with markerless AR, these experiences don’t require any real-world print. All a user needs to do is point their device camera at a flat surface or open space.

AR packaging can also increase a brand’s customer base by enabling more personalized engagement. Brands can engage their audience by providing AR experiences through videos, informative visuals, and interactive filters. This helps in building brand loyalty and encourages people to share their experiences with others. AR packaging is becoming increasingly popular and companies that adopt it earlier will have an advantage in the marketplace.

Costs

AR packaging is a fantastic way to reduce costs, improve sales and increase brand engagement. These benefits are mutually beneficial for both companies and consumers. However, AR packaging comes with a few drawbacks, such as a sudden surge in demand and empty warehouses. To avoid these issues, the company should ensure that the technology is scalable and affordable.

The first issue to consider is how to incorporate AR into packaging. As a rule, AR will help you tell a story through your packaging. Customers tend to remember the first interaction they have with a product. For example, if a brownie looks similar on two shelves, but the packaging is different, they may choose one over the other. As a result, they will rely on the packaging design and brand information to make a purchase decision.

AR is becoming more affordable and accessible and leading brands are experimenting with it to make their products more engaging. For example, an Australian brand called 19 Crimes Wine is implementing AR into its packaging. Its name references the famous ’19 crimes’ that could send British prisoners to Australia in the 18th century.

Implementation

Implementing AR packaging technologies can help brands stand out from their competitors. The use of AR-enabled mobile devices and digital signage can help companies make packaging more interactive, more fun, and more efficient. It can also reduce the chance of errors by enforcing checkpoints and confirming that tasks are completed correctly. Although AR can be difficult to implement, if done correctly, it can increase packaging productivity.

While the novelty factor of AR packaging may deter some consumers, this innovation has the potential to extend customer reach. It can also provide an engaging experience that will inspire audience engagement and sharing. Because AR packaging is a relatively new technology, people will be more likely to document their experience and share it with others.

Another benefit of implementing AR packaging is that it can increase brand loyalty and trust. The concept is also helpful in preventing empty warehouses and sudden spikes in demand. AR packaging can also improve brand recognition and reduce costs. However, it is important to note that implementation of AR packaging requires careful planning.