Packaging is a major element in product branding and marketing. A unique package design can boost sales and help a brand stand out from the competition.
Sturdy and reliable packaging can also keep consumers safe. The ingredients list, best before date and any other important information must be clearly visible on the packaging.
1. Protects the Product
You’ve invested a lot of time, money and heart into your products – it makes sense that you would want to protect them from damage once they leave your hands. Whether your business produces heavy housewares or delicate minute jewelry, expensive gadgets or basic home groceries, packaging plays a key role in protecting your products and making sure they make it from the warehouse to the customer without a hitch.
In fact, the primary role of packaging is to protect its contents from damage during transportation, storage and handling. It can protect your products from moisture, light, heat and other environmental factors that may affect their quality and integrity.
Your product’s packaging can also help you communicate with your consumers in a way that is both informative and engaging. It can be used to provide important details like a best before date or a list of ingredients. It can also be a great way to promote your brand and make it stand out on store shelves.
When you have the right packaging, it shows customers that you care about your products and their safety. That will help to build a positive relationship with them and encourage repeat purchases. This is especially important when you’re competing with other brands that offer the same products. Creating attractive packaging that stands out can mean the difference between a one-time customer and a lifelong customer.
2. Keeps the Product Fresh
Aside from protecting the product, packaging also helps keep it fresh. This is especially important for food products that must travel a long distance to reach the consumer. This is why it’s so important to use safe and non-toxic ‘food grade’ packaging materials. Packaging will help ensure that the food remains fresh and does not lose its flavor or texture.
Another way that food packaging keeps the product fresh is by reducing the amount of oxygen that can come into contact with it. Oxygen is an essential component for life, but too much oxygen can cause food to deteriorate and go bad. Packaging is designed to minimize oxygen exposure and keep food at its best.
Product packaging is a powerful marketing tool that can attract consumers and influence their purchase decision. The design of a product’s packaging can create a one-of-a-kind experience for the customer and build brand loyalty. For example, a branded gift box or resealable bag can add to the customer’s unboxing experience and make them feel special.
In addition, the packaging can provide crucial information about the product. This includes a list of ingredients and other important details that consumers can look at before buying. It can also be used to direct customers to a company’s social media accounts. The more information that is included in the packaging, the more informed the consumer will be about the product and the brand.
3. Keeps the Product Safe
The main purpose of packaging is to keep the product safe. This is especially true when it comes to food. Pollutants and germs can contaminate foods cultivated or produced anywhere in the world, so it is important that their packaging protect them from such contamination throughout the entire supply chain.
Packaging does not only protect food from damage, but it also prevents food waste. It does this by reducing the amount of oxygen that reaches the food and therefore slows down its deterioration. This also means that less food is wasted and that more people can benefit from the product.
Good packaging is not only protective, but it also carries the necessary information that consumers need to know about the product. This can include things like expiration dates, directions for use, and ingredients. It is important that the information on your packaging is clearly visible, as this will help your customers make informed decisions about their purchases.
Packaging is a powerful tool that helps your customers feel a sense of trust towards the product. Sturdy and reliable packaging can show your customers that you are a company that takes care of every detail and is dedicated to delivering the best customer experience possible. This will then translate to them having confidence in your product, and they will be more likely to return or recommend it to others.
4. Theft Prevention
When packaging is tampered with, it may have an impact on the product’s safety or the integrity of the brand. Tamper-evident packaging enables manufacturers to quickly identify tampered products and remove them from the supply chain, saving costs and reducing product recalls.
Packaging also protects products from physical damage. Boxes, sturdy plastic wrapping or crates protect food products from damages caused by material handling, shipping and warehousing. The right packaging is a critical part of keeping food products fresh and safe, and it can also convey the brand’s worth and value to potential and existing consumers.
The explosion of e-commerce has made shipment packaging more important than ever before, as subscription meal kits and prescriptions are delivered directly to customers’ front doors. Tamper-proof shipment packaging is critical for these new e-commerce customers.
When a customer receives a damaged package, it affects the retailer’s reputation and can lead to lost sales. A damaged product also requires a return, which adds to the cost of goods and leads to lower productivity. To prevent these problems, EAM-Mosca can help you design and manufacture packaging with tamper-evident seals to ensure your products reach customers in perfect condition. Additionally, our efficient systems reduce the amount of labor required to apply the seals, which allows associates to be reassigned to higher value work areas.